Tuesday, 9 July 2013

A Short Lesson in Social Media

The most important rule to follow when using social media is to avoid this.

There are many unscrupulous marketeers out there who will try and sell you this.

However, readers are smart and even if you try to dress it up, they will still know what it is.

No matter how sweet you make make it, they will always see through the ploy.

No amount of repackaging will make a difference

You can even try the direct approach, hoping that readers will see the irony. You may get a laugh, but definitely not a sale.

Ultimately, all the reader will see is this.

Do you really think that yours will stand out? I didn't think so.
So do everybody a favour.

And people may just start to take notice of what you have to say.

If you found this post interesting, why not sign up to join my blog using one of the tools on the sidebar to the right. You can also check out my two self published novels The Outback and Stealing Asia. Both are available as ebooks and paperbacks.


  1. Thank you! I notice a lot of bloggers use the 'spam sushi' approach, but spam wrapped in seaweed on rice is still...just spam.

    1. I'm glad that you liked the post. As authors, we all have to promote ourselves, but I think that moderation is the key.

  2. I enjoyed your visual blog! I'm all for self promoting and can be shameless at times but I never liked the Spam approach either. New fan and follower here.

    1. Thanks for the support. There is nothing wrong with self promotion provided that it is relevant. I follow a lot of other writers on twitter and my feed is full of "buy my book" tweets, but who can blame them? It is the "click here to gain 1000 genuine followers" or "pay $5 for 200 likes on facebook" links that I cannot stand. Ironically, I posted a link to this post in a self publishing community (marketing tips - I think it is relevant subject matter) and I got accused of spamming so had to delete the link!